Learning Track
VAST & CTV Basics
Get fluent with VAST/VMAP tags, required tracking, and SSAI basics for CTV.
Why it matters
CTV deals fail on missing events, bad media files, or SSAI stitching issues. TAMs need fast checks on tags and manifests.
What to read
- VAST 4.1 spec: tracking, media files, mezzanine, error codes
- VMAP 1.0 for ad pods and scheduling
- IAB SSAI/CTV implementation notes
How to practice
- Parse 10 VAST tags; build one valid VAST XML; identify missing events.
- Debug 5 CTV manifests; find wrong ad media or duration mismatch.
- Create a VMAP with ad pods and positions.
Outputs to keep
- vast-checklist.md, vmap.xml, event-audit.csv, SSAI error quick sheet.
References
- IAB VAST 4.1 spec, VMAP 1.0
- Google DAI / FreeWheel podding docs
- Example SSAI error codes from your vendor